Asda Toastie Makers: George Home and Beyond
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Asda sells toastie makers mainly under its George Home own brand, with a smaller and changeable selection of branded machines in larger stores and online. George Home sandwich toasters are aimed squarely at the budget end, so they are a sensible grab-it-with-the-shopping buy for simple toasties, but less convincing if you want deep fillings or a machine built to last years.
Quick answer: A George Home sandwich toaster is fine for occasional cheese or ham toasties and is usually one of the cheapest options on the high street. If you want deep fill plates, removable plates or a 3-in-1, compare a branded model from Breville, Russell Hobbs or Salter, which you may find at Asda but will reliably find at Argos or Amazon.
On this page
What Asda typically sells
Asda's small-appliance range is concentrated in its larger superstores and on the George website. Smaller Asda stores may carry no toastie makers at all. Stock rotates, so use this as a guide to the kind of thing you are likely to find, then check the Asda or George site for what is listed now.
| Type | Typical brand | Notes | Typical price band |
|---|---|---|---|
| Basic 2-slice sandwich toaster | George Home | Fixed non-stick plates, triangle sealing, indicator lights | Roughly £10–£20 |
| Deep fill sandwich toaster | George Home, occasionally branded | Deeper plates for bigger fillings; not always in the range | Roughly £15–£30 |
| Branded sandwich or 3-in-1 maker | Varies (often value brands) | Appears in larger stores and online; selection changes | Roughly £20–£40 |
| Contact grills | Varies | Flat or ridged plates; press rather than seal | Roughly £20–£60 |
George Home sandwich toasters
George Home is Asda's homeware and small-appliance brand, sold alongside the George clothing range. Its kitchen electricals are often designed in matching sets, so you may see a sandwich toaster in the same finish as a George kettle and toaster.
From what is typically listed, George Home toastie makers follow the familiar budget formula: two-slice, fixed non-stick plates that cut and seal into triangles, a clip latch and power/ready lights. That is enough for a standard cheese toastie. The usual budget weak spots apply, which we cover in our best cheap toastie maker guide:
- Shallow plates: overfill and the cheese escapes. Our guide to stopping toasties leaking helps.
- Fixed plates: cleaning means wiping a hot-ish plate rather than putting it in the sink. See how to clean a toastie maker.
- Coating life: cheaper non-stick often wears faster, especially if you use metal utensils or harsh scourers.
Asda own-brand electricals have historically come with a manufacturer guarantee, but the length can vary by product, so check the box or product page rather than assuming.
Branded toastie makers at Asda
Asda's branded small-appliance selection is narrower than Argos or Currys and changes frequently. When branded sandwich makers appear, they tend to be from value-focused names rather than premium ones. If you have a specific brand in mind, it is usually quicker to check our brand pages and buy where the range is reliable:
- Breville toastie makers for the classic deep fill sealed toastie.
- Russell Hobbs toastie makers for value 3-in-1 machines.
- Salter and Tower for budget deep fill and swap-plate options.
How to shop for a toastie maker at Asda
Online vs in store
The George website usually shows the widest choice and lets you filter small appliances by price and type. In store, look in the home and electricals aisle of a larger superstore. If the shelf is empty, ask whether the item can be ordered online for collection; Asda has generally offered click & collect on George orders, but the service details change, so check before relying on it.
Read the box, not just the photo
Product photos make shallow and deep plates look similar. Check the box or listing for the words "deep fill", the wattage (around 700W–900W is normal for a 2-slice machine) and whether the plates are removable. Our buying guide covers what each feature changes in practice.
Returns basics
Supermarkets generally accept returns of unused non-food items within a set period with a receipt, and you have statutory rights if an appliance is faulty. Keep the receipt and box for the first few weeks, and check Asda's current returns policy for the exact window.
Watch for seasonal deals
Supermarket small appliances often get reduced around January, back-to-university season and Black Friday. A reduced branded machine can be better value than a full-price own-brand one, so it is worth glancing at the price before you grab the cheapest box.
Asda vs other supermarkets
All the big supermarkets play a similar game: a cheap own-brand machine plus a rotating handful of branded ones. Tesco also sells branded models through its online marketplace, while Aldi and Lidl sell toastie makers as limited-time Specialbuys and Middle of Lidl offers, which can be very cheap but disappear quickly. For the widest choice in one place, see our where to buy toastie makers hub.
Better-value alternatives to compare
If Asda's range does not have what you need, these are the alternatives we would weigh up. Neither is an Asda product, and prices change, so check the current listing.
- Breville Deep Fill Sandwich Toaster (VST041): a step up from budget own-brand machines, with plates deep enough for proper fillings. Check price on Amazon
- Salter Deep Fill Sandwich Maker: a budget-friendly route to deeper plates. Check price on Amazon
Our best toastie maker and best deep fill toastie maker guides compare these against the rest of the market.
FAQs
Does Asda sell toastie makers in every store?
No. Small appliances are mostly stocked in larger Asda superstores and on the George website. Smaller stores and Asda Express sites are unlikely to carry them, so check online before making a trip.
Is the George Home sandwich toaster worth buying?
For occasional, simple toasties it is a reasonable low-cost choice. If you like generous fillings, make toasties often or hate cleaning fixed plates, a branded deep fill or removable-plate model is usually better value over time.
What warranty do George Home appliances have?
George Home electricals have typically come with a manufacturer guarantee, but the length can differ between products and over time. Check the box, the product page or the instruction booklet, and register the product if asked.
Can I buy a microwave toastie maker at Asda?
Asda does not usually focus on microwave toastie makers, though one may appear from time to time. The Morphy Richards Mico is the best-known option; see our microwave toastie maker guide for where else to look.